Product Manager & Brand Strategist
I'm Grace Owonifaari a product manager and brand strategist based in Lagos. I design growth systems, craft compelling product narratives, and lead teams through complex product launches.
Trusted by awesome clients
About Me
With a background in clinical sciences and professional training in product management, I transform complex challenges into elegant solutions. I specialise in growth systems, customer experience optimisation, and narrative-driven product launches that deliver real results.
Experience
Cowrywise
Built community-led acquisition programme that onboarded users and achieved highest regional performance through an education-first approach. Drove user acquisition and supported marketing initiatives to increase brand visibility.
University of Medical Sciences Association of Prosthetics and Orthotics Students
Developed and executed social media content strategies to enhance visibility and digital presence across multiple platforms. Created engaging educational, promotional, and event-related content to foster student engagement and strengthen the association’s brand identity. Managed social platforms and coordinated with executive members to publicize academic and social activities while monitoring performance to optimise engagement.
National Orthopaedic Hospital, Igbobi
Assisted in clinical procedures across physiotherapy, plaster application, prosthetics and orthotics, orthopaedic outpatient clinic, and surgical units. Observed and supported healthcare professionals in patient assessment, treatment planning, and rehabilitation processes. Participated in medical conferences and training sessions, enhancing knowledge of modern orthopaedic practices and clinical workflows.
UNIMED Teaching Hospital Complex
Participated actively in orthopaedic clinic activities and multidisciplinary ward rounds within the Prosthetics & Orthopaedics unit, gaining exposure to diverse musculoskeletal and mobility-related conditions. Observed and supported patient evaluation processes, treatment planning, rehabilitation procedures, and clinical documentation under the supervision of healthcare professionals. Assisted in monitoring patient progress during ward rounds while developing practical knowledge of orthopaedic management, mobility support, and patient-centered rehabilitation care. Collaborated with clinicians and healthcare teams in delivering coordinated care, strengthening understanding of interdisciplinary clinical practice and hospital workflow. Enhanced clinical communication, observational, and problem-solving skills through direct exposure to real-life orthopaedic and rehabilitation cases in a tertiary healthcare environment.
Blissful Bites
Led product strategy and development for a food brand, focusing on customer needs and market trends. Oversaw product planning, positioning, and execution to improve customer satisfaction and business growth.
BrandsBubble
Designed scalable content systems for 5+ brands, achieving engagement growth through modular content architecture and performance-informed scheduling.
Resume
Product Manager | Brand & Social Media Strategist — Lagos, Nigeria
gracetaiwo004@gmail.com • +234 907 502 6422
Results-driven Product Manager, Social Media & Brand Strategist, and Content Creator with experience in building user-centered digital products and scaling brand presence. Proven ability to develop and execute data-driven strategies, create engaging content, and drive audience growth across multiple platforms. Skilled in translating ideas into impactful solutions, storytelling, and leveraging digital trends to enhance brand visibility. Passionate about tech, lifestyle, and innovation, with a strong focus on delivering meaningful digital experiences and fostering business growth in fast-paced environments.
Campus Representative
Cowrywise, Ondo State | January 2026 – Present
Social Media Manager
University of Medical Sciences Association of Prosthetics and Orthotics Students | November 2025 – Present
Clinical Extern — Physiotherapy, Plaster, Prosthetics & Orthotics, Orthopaedic Clinic & Surgery
National Orthopaedic Hospital, Igbobi, Lagos State | August 2025 – Present
Prosthetics & Orthotics Clinical Support
UNIMED Teaching Hospital Complex | November 2024 – Present
Senior Product Manager
Blissful Bites, Lagos State | November 2023 – May 2025
Brand Strategist
BrandsBubble | November 2022 – December 2023
My Skills
I'm a growth architect crafting strategic product experiences and building data-driven narratives that move the needle.
Comprehensive roadmaps and go-to-market strategies aligned with business objectives and user needs.
Scalable systems for acquisition, retention, and engagement that compound over time.
Intuitive experiences through data-informed design and continuous experimentation.
Authentic brand narratives that resonate with audiences and drive meaningful engagement.
Turning data into actionable insights that inform strategy and measure impact.
Seamless product launches with clear positioning, timing, and momentum.
Portfolio
From growth challenges to product launches here's how I turn vision into measurable results.
Product strategy and retention optimisation that increased repeat orders.
Scalable content architecture for brands achieving engagement growth.
Community led acquisition with highest regional performance.
Journey redesign that reduced churn and improved customer satisfaction scores.
Contact
Have a project in mind? Reach out and let's turn your vision into reality.